The majority is always wrong

When you've got a bit of free time over the holidays it's amazing what you can find.

One of my favourite entertainments as I get up a sweat on the stepper are TED talks.

Here's a beauty that I highly recommend you watch:

In many fields — and I would particularly suggest in dentistry — adherence to conventional thinking is crushingly dominant.I notice it very strongly with dental marketing, advertising and with how practices are structured. I see peculiar workflows and setups of equipment. I see bizarre attempts at patient "education".

It's almost as if every dentist has become a slave to the way they were taught in dental school and by their first boss.

If you listen to this talk with an open mind you might see a few things you had not expected. Maybe the 30-minute crown preparation is possible? Maybe you don't need to have a bad neck if you set up your equipment right? Maybe patients will accept and understand treatment almost immediately if you only knew what to say and how to say it?