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In-office seminars
Online seminars
Art of case acceptance
Art of efficient dentistry
Useful ideas
Get in touch
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Art of case acceptance
Art of efficient dentistry
Accept defeat gracefully
case acceptance, marketing Mark Hassed 17/10/23 case acceptance, marketing Mark Hassed 17/10/23

Accept defeat gracefully

How you accept rejection can have a huge effect on your practice.

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Do you have a BS website?
dental practice manage..., marketing, advertising Mark Hassed 27/10/22 dental practice manage..., marketing, advertising Mark Hassed 27/10/22

Do you have a BS website?

Do you have a genuinely authentic website or is it a generic one?

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Why discounts don’t work
dental practice manage..., marketing, finance Mark Hassed 13/9/22 dental practice manage..., marketing, finance Mark Hassed 13/9/22

Why discounts don’t work

Do you offer discounts? It has some unexpected downsides.

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The three types of communicators
dental practice manage..., marketing, case acceptance Mark Hassed 6/9/22 dental practice manage..., marketing, case acceptance Mark Hassed 6/9/22

The three types of communicators

Which category of communicator are you? It’s important to know.

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The Mary Celeste syndrome
dental practice manage..., marketing Mark Hassed 30/8/22 dental practice manage..., marketing Mark Hassed 30/8/22

The Mary Celeste syndrome

The Mary Celeste Syndrome can make you patients feel ignored. Avoid it at all costs.

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A niche. Who says I need one?
dental practice manage..., productivity, clinical, marketing Mark Hassed 23/8/22 dental practice manage..., productivity, clinical, marketing Mark Hassed 23/8/22

A niche. Who says I need one?

Do you need a niche or is it better to do a little bit of everything?

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Simple way to build trust
dental practice manage..., marketing Mark Hassed 3/8/22 dental practice manage..., marketing Mark Hassed 3/8/22

Simple way to build trust

What is the simplest and easiest way to built trust with patients?

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Two telephone tips
telephone, marketing, dental practice manage... Mark Hassed 14/3/22 telephone, marketing, dental practice manage... Mark Hassed 14/3/22

Two telephone tips

Two mistakes to avoid when you answer the telephone in your dental practice.

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Making yourself referral worthy
dental practice manage..., marketing Mark Hassed 21/2/22 dental practice manage..., marketing Mark Hassed 21/2/22

Making yourself referral worthy

We’d all love more referrals. How can we get patients to refer their friends to us?

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A dumb question I get asked
dental practice manage..., marketing Mark Hassed 14/2/22 dental practice manage..., marketing Mark Hassed 14/2/22

A dumb question I get asked

Companies love referrals but do they deserve them?

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Make it simple and easy
dental practice manage..., marketing, case acceptance Mark Hassed 31/1/22 dental practice manage..., marketing, case acceptance Mark Hassed 31/1/22

Make it simple and easy

Speak to patients simply, avoid long technical explanations. Never try to educate them.

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Just showing up
dental practice manage..., marketing Mark Hassed 25/1/22 dental practice manage..., marketing Mark Hassed 25/1/22

Just showing up

There’s an old saying that “half the secret to success is just showing up.” I can believe it.

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“Wise is the one who learns to dumb it down”
dental practice manage..., marketing, case acceptance Mark Hassed 30/11/21 dental practice manage..., marketing, case acceptance Mark Hassed 30/11/21

“Wise is the one who learns to dumb it down”

Imagine if your car broke down and you took it to a repair shop to be fixed…

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A practice is like a three-legged stool
dental practice manage..., marketing, case acceptance, efficiency Mark Hassed 16/11/21 dental practice manage..., marketing, case acceptance, efficiency Mark Hassed 16/11/21

A practice is like a three-legged stool

Here’s a new way to look at your dental practice. I hope you find it useful.

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Projecting an image of quality
dental practice manage..., marketing, case acceptance Mark Hassed 9/11/21 dental practice manage..., marketing, case acceptance Mark Hassed 9/11/21

Projecting an image of quality

You do great work but how do you let your patients know that?

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Most expensive dentures ever
dental practice manage..., marketing, case acceptance Mark Hassed 2/11/21 dental practice manage..., marketing, case acceptance Mark Hassed 2/11/21

Most expensive dentures ever

If you differentiate your practice then having competitive pricing becomes much less important.

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Make it simple for your patients.
dental practice manage..., marketing, case acceptance Mark Hassed 26/10/21 dental practice manage..., marketing, case acceptance Mark Hassed 26/10/21

Make it simple for your patients.

Confusion, doubt and overwhelm are the enemies of case acceptance. Avoid them at all costs.

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Forget your hourly rate
dental practice manage..., marketing, efficiency Mark Hassed 19/10/21 dental practice manage..., marketing, efficiency Mark Hassed 19/10/21

Forget your hourly rate

Does it make sense to have an hourly rate or should you charge by the procedure?

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A lesson in patience
dental practice manage..., marketing Mark Hassed 14/10/21 dental practice manage..., marketing Mark Hassed 14/10/21

A lesson in patience

Being impatient can cost you lost patients. Better to keep them in the practice.

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Simple question. Huge results.
dental practice manage..., marketing 31/8/21 dental practice manage..., marketing 31/8/21

Simple question. Huge results.

Your front desk person can ask a simple, low pressure question that can sharply increase you patient flow.

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