Running a formerly great practice into the ground. A cautionary tale.

How you accept rejection can have a huge effect on your practice.

Do you have a genuinely authentic website or is it a generic one?

Do you offer discounts? It has some unexpected downsides.

Which category of communicator are you? It’s important to know.

The Mary Celeste Syndrome can make you patients feel ignored. Avoid it at all costs.

Do you need a niche or is it better to do a little bit of everything?

What is the simplest and easiest way to built trust with patients?

Two mistakes to avoid when you answer the telephone in your dental practice.

We’d all love more referrals. How can we get patients to refer their friends to us?

Companies love referrals but do they deserve them?

Speak to patients simply, avoid long technical explanations. Never try to educate them.

There’s an old saying that “half the secret to success is just showing up.” I can believe it.

Imagine if your car broke down and you took it to a repair shop to be fixed…

Here’s a new way to look at your dental practice. I hope you find it useful.

You do great work but how do you let your patients know that?

If you differentiate your practice then having competitive pricing becomes much less important.

Confusion, doubt and overwhelm are the enemies of case acceptance. Avoid them at all costs.

Does it make sense to have an hourly rate or should you charge by the procedure?

Being impatient can cost you lost patients. Better to keep them in the practice.