Here’s a new way to look at your dental practice. I hope you find it useful.

You do great work but how do you let your patients know that?

If you differentiate your practice then having competitive pricing becomes much less important.

Confusion, doubt and overwhelm are the enemies of case acceptance. Avoid them at all costs.

Never die wondering. If you ask patients about good treatment you will be amazed how often the answer is "Yes".

If patients like you they are more likely to accept treatment recommendations. How do you make them like you?

Dragged through a hedge backwards is not the look you want to have down at the office.

Patients are doing you a favour when they choose your office. Do you show your gratitude?

Do you have a plan B for communicating with patients when plan A is not working?

How much attention do your patients deserve? 100%? 90%? 50%? The more the better I say.

Part 2. None of these three myths will help you be successful with case acceptance. In fact they'll kill your success ratio and lose patients from your practice.

None of these three myths will help you be successful with case acceptance. In fact they'll kill your success ratio and lose patients from your practice.

Not every client in your practice will be "ideal" but it's good to recognise one when they turn up.

Assuming that you know what a patient can afford is a road to disaster. Patients deserve better.

So often dentists find it difficult to have a fee discussion with patients, especially when the fee is large.

When was the last time you practiced and improved your skills?

A couple of days ago I needed to have a prescription filled at a pharmacy. As I was out walking I came across a pharmacy in a quiet area...

Do you ever tell your patients off? Maybe that is not such a good idea.

Is there a behaviour that can guarantee your success? Yes there is.

There is a common statistic that you should not track. It is unhelpful, even damaging to your success.